Senior Admissions Manager

Overall Responsibilities


Student Admissions and Administration

  • Execute sales goals for OWIS Nanyang and OWIS Suntec and forecast annual, quarterly, and monthly student enrolment goals along with the Admissions Team
  • Develop admissions strategies through information analysis and recommendations; establish functional objectives in line with organisational objectives
  • Ensure there is student enrolment in the school; constantly strive to learn and adopt relevant best practices to improve parent engagement and experience so that the
    school’s enrolment goals are achieved
  • Meet the monthly admission target by managing end-to-end sales strategy in accordance with the budgeted numbers
  • Ensure all relevant details are updated in the CRM for reference and review
  • Plan regular training and knowledge enhancement sessions for the team on the use of various sales tools and counselling techniques
  • Motivate, inspire, train and support the team for achieving the predetermined targets for student admissions
  • Support new families through the admissions process
  • Design, develop and constantly improve the customer interfaces related to the admissions procedure, practices, counselling techniques and service standards
  • Facilitate student admissions and visas in compliance with the policies, procedures, rules and regulations of the Ministry of Education and academic progression
  • Maintain and update new, existing and graduating student database, progression pathways and alumni database whilst liaising with internal processing staff
  • Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency
  • Working directly with internal stakeholders to drive new enrolments through different channels
  • Liaise with the Head of School to monitor and control student withdrawals


  • Plan and implement sales strategies to align with agreed budgets and admissions targets
  • Responsible for B2B interactions with chambers, associations, corporates and other strategic partners
  • Develop ideas for increasing enrolment numbers
  • Conduct market research, competitor surveys and customer surveys
  • Be aware of market trends and report shifts in the marketplace to the management
  • Identify new channels to reach target audience
  • Attend corporate visits and make presentations on new market development to the management

Event Management

  • Assist in organising various school activities and programmes, including orientations, parent-and-teacher events, open houses, extra-curricular activities, school and public fairs, etc.
  • Represent OWIS in various open house events, seminars, conferences, and workshops, and build a network in the education space

People Interaction

  • Attend to admission enquiries via walk-ins, phone calls and emails
  • Establish good relationships with new parents and potential parents


  • Formulate monthly admission targets
  • Project quarterly admissions accurately
  • Strong knowledge of the education industry (preferably the international school landscape) and capability to build a robust sales strategy
  • High stakeholder management skills
  • Able to multitask in a fast-paced environment and able to prioritise responsibilities
  • Must be able to develop a high level of influence and have the ability to manage change
  • Technology-savvy


  • Master’s degree from a reputable institute
  • 10 to 12 years of experience in admissions management with a school (preferably an international school) or in similar customer-facing roles
  • Should be a hands-on manager and have experience in managing a customer-facing team
  • Should have held leadership positions in the previous roles in the education industry for at least 3 years
Job Categories: Non-Academic
Job Type: Full Time
Job Locations: OWIS Nanyang OWIS Suntec
Start Dates: Immediate