Overall Responsibilities
Functional
Student Admissions and Administration
- Execute sales goals for OWIS Nanyang and OWIS Suntec and forecast annual, quarterly, and monthly student enrolment goals along with the Admissions Team
- Develop admissions strategies through information analysis and recommendations; establish functional objectives in line with organisational objectives
- Ensure there is student enrolment in the school; constantly strive to learn and adopt relevant best practices to improve parent engagement and experience so that the
school’s enrolment goals are achieved - Meet the monthly admission target by managing end-to-end sales strategy in accordance with the budgeted numbers
- Ensure all relevant details are updated in the CRM for reference and review
- Plan regular training and knowledge enhancement sessions for the team on the use of various sales tools and counselling techniques
- Motivate, inspire, train and support the team for achieving the predetermined targets for student admissions
- Support new families through the admissions process
- Design, develop and constantly improve the customer interfaces related to the admissions procedure, practices, counselling techniques and service standards
- Facilitate student admissions and visas in compliance with the policies, procedures, rules and regulations of the Ministry of Education and academic progression
requirements - Maintain and update new, existing and graduating student database, progression pathways and alumni database whilst liaising with internal processing staff
- Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency
- Working directly with internal stakeholders to drive new enrolments through different channels
- Liaise with the Head of School to monitor and control student withdrawals
Sales
- Plan and implement sales strategies to align with agreed budgets and admissions targets
- Responsible for B2B interactions with chambers, associations, corporates and other strategic partners
- Develop ideas for increasing enrolment numbers
- Conduct market research, competitor surveys and customer surveys
- Be aware of market trends and report shifts in the marketplace to the management
- Identify new channels to reach target audience
- Attend corporate visits and make presentations on new market development to the management
Event Management
- Assist in organising various school activities and programmes, including orientations, parent-and-teacher events, open houses, extra-curricular activities, school and public fairs, etc.
- Represent OWIS in various open house events, seminars, conferences, and workshops, and build a network in the education space
People Interaction
- Attend to admission enquiries via walk-ins, phone calls and emails
- Establish good relationships with new parents and potential parents
Others
- Formulate monthly admission targets
- Project quarterly admissions accurately
- Strong knowledge of the education industry (preferably the international school landscape) and capability to build a robust sales strategy
- High stakeholder management skills
- Able to multitask in a fast-paced environment and able to prioritise responsibilities
- Must be able to develop a high level of influence and have the ability to manage change
- Technology-savvy
Requirements
- Master’s degree from a reputable institute
- 10 to 12 years of experience in admissions management with a school (preferably an international school) or in similar customer-facing roles
- Should be a hands-on manager and have experience in managing a customer-facing team
- Should have held leadership positions in the previous roles in the education industry for at least 3 years
Job Categories: Non-Academic
Job Type: Full Time
Job Locations: OWIS Nanyang OWIS Suntec
Start Dates: Immediate
