{"id":18308,"date":"2022-12-05T10:47:42","date_gmt":"2022-12-05T02:47:42","guid":{"rendered":"https:\/\/owis.org\/sg\/?p=18308"},"modified":"2024-05-15T14:30:57","modified_gmt":"2024-05-15T06:30:57","slug":"igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies","status":"publish","type":"post","link":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/","title":{"rendered":"IGCSE students develop an understanding of consumer behaviour in Business Studies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"18308\" class=\"elementor elementor-18308\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-725e56c elementor-section-full_width elementor-section-stretched elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"725e56c\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;,&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5fa0ed5a exad-glass-effect-no exad-sticky-section-no\" data-id=\"5fa0ed5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-51cffa96 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"51cffa96\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f6942c7 exad-glass-effect-no exad-sticky-section-no\" data-id=\"1f6942c7\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6d0f74e4 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading\" data-id=\"6d0f74e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"theme-post-title.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">IGCSE students develop an understanding of consumer behaviour in Business Studies<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a2f974a elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-post-info\" data-id=\"4a2f974a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"post-info.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul class=\"elementor-inline-items elementor-icon-list-items elementor-post-info\">\n\t\t\t\t\t\t\t\t<li class=\"elementor-icon-list-item elementor-repeater-item-63538c4 elementor-inline-item\" itemprop=\"datePublished\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-list-text elementor-post-info__item elementor-post-info__item--type-date\">\n\t\t\t\t\t\t\t\t\t\t<time>December 5, 2022<\/time>\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-7873f4b2 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"7873f4b2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ddb2eb3 exad-glass-effect-no exad-sticky-section-no\" data-id=\"4ddb2eb3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bc08a0 elementor-pagination-position-outside exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-image-carousel\" data-id=\"4bc08a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;dots&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Image Carousel\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e3396124a610944de0c8_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-5-p-500-1.jpeg\" alt=\"6393e3396124a610944de0c8_OWIS Nanyang Secondary Cambridge IGCSE Grade 10 Business Studies Lesson - 5-p-500\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e33843c6eb1e26991824_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-4-p-500-1.jpeg\" alt=\"6393e33843c6eb1e26991824_OWIS Nanyang Secondary Cambridge IGCSE Grade 10 Business Studies Lesson - 4-p-500\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e339d6070924afc9d044_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-3-p-500-1.jpeg\" alt=\"6393e339d6070924afc9d044_OWIS Nanyang Secondary Cambridge IGCSE Grade 10 Business Studies Lesson - 3-p-500\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e338d607090febc9cf7d_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-2-p-500-1.jpeg\" alt=\"6393e338d607090febc9cf7d_OWIS Nanyang Secondary Cambridge IGCSE Grade 10 Business Studies Lesson - 2-p-500\" \/><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 of 5\"><figure class=\"swiper-slide-inner\"><img decoding=\"async\" class=\"swiper-slide-image\" src=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500-1.jpeg\" alt=\"6393e328511b086071aec942_OWIS Nanyang Secondary Cambridge IGCSE Grade 10 Business Studies Lesson - 1-p-500\" \/><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"swiper-pagination\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-205c90ca elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"205c90ca\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3a0f29 exad-glass-effect-no exad-sticky-section-no\" data-id=\"5b3a0f29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fcfe26d exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-text-editor\" data-id=\"fcfe26d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-w-id=\"e869d61d-cc74-9451-23b7-65938a4531fe\" data-wf-id=\"[&quot;e869d61d-cc74-9451-23b7-65938a4531fe&quot;]\" data-automation-id=\"dyn-item-post-body-input\"><span data-sheets-root=\"1\" data-sheets-value=\"{&quot;1&quot;:2,&quot;2&quot;:&quot;Recently, our Cambridge IGCSE Grade 10 students performed an experiment in Business Studies on \u2018How do prices impact the tastes of consumers?&quot;}\" data-sheets-userformat=\"{&quot;2&quot;:1324009,&quot;3&quot;:{&quot;1&quot;:0},&quot;6&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;8&quot;:{&quot;1&quot;:[{&quot;1&quot;:2,&quot;2&quot;:0,&quot;5&quot;:{&quot;1&quot;:2,&quot;2&quot;:0}},{&quot;1&quot;:0,&quot;2&quot;:0,&quot;3&quot;:3},{&quot;1&quot;:1,&quot;2&quot;:0,&quot;4&quot;:1}]},&quot;9&quot;:0,&quot;10&quot;:1,&quot;11&quot;:4,&quot;12&quot;:0,&quot;15&quot;:&quot;Calibri&quot;,&quot;16&quot;:11,&quot;21&quot;:0,&quot;23&quot;:1}\" data-sheets-textstyleruns=\"{&quot;1&quot;:0}\uee10{&quot;1&quot;:14,&quot;2&quot;:{&quot;2&quot;:{&quot;1&quot;:2,&quot;2&quot;:1136076},&quot;9&quot;:1}}\uee10{&quot;1&quot;:29}\" data-sheets-hyperlinkruns=\"{&quot;1&quot;:14,&quot;2&quot;:&quot;https:\/\/owis.org\/sg\/learning-and-curricula\/cambridge-igcse\/&quot;}\uee10{&quot;1&quot;:29}\">Recently, our <a class=\"in-cell-link\" href=\"https:\/\/owis.org\/sg\/learning-and-curricula\/cambridge-igcse\/\" target=\"_blank\" rel=\"noopener\">Cambridge IGCSE<\/a> Grade 10 students performed an experiment in Business Studies on \u2018How do prices impact the tastes of consumers?<\/span>\u2019 It was a form of experiential learning where they deeply understood how and what consumers think.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-39924a63 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"39924a63\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-56eca2d5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"56eca2d5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-5a886ad elementor-section-full_width elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"5a886ad\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[],&quot;background_background&quot;:&quot;classic&quot;,&quot;shape_divider_top&quot;:&quot;waves&quot;,&quot;shape_divider_top_negative&quot;:&quot;yes&quot;}\">\n\t\t\t\t\t<div class=\"elementor-shape elementor-shape-top\" aria-hidden=\"true\" data-negative=\"true\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewBox=\"0 0 1000 100\" preserveAspectRatio=\"none\">\n\t<path class=\"elementor-shape-fill\" d=\"M790.5,93.1c-59.3-5.3-116.8-18-192.6-50c-29.6-12.7-76.9-31-100.5-35.9c-23.6-4.9-52.6-7.8-75.5-5.3\n\tc-10.2,1.1-22.6,1.4-50.1,7.4c-27.2,6.3-58.2,16.6-79.4,24.7c-41.3,15.9-94.9,21.9-134,22.6C72,58.2,0,25.8,0,25.8V100h1000V65.3\n\tc0,0-51.5,19.4-106.2,25.7C839.5,97,814.1,95.2,790.5,93.1z\"\/>\n<\/svg>\t\t<\/div>\n\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-78255907 exad-glass-effect-no exad-sticky-section-no\" data-id=\"78255907\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section data-exad-particle-enable=\"false\" class=\"elementor-section elementor-inner-section elementor-element elementor-element-6df8db6 elementor-section-boxed elementor-section-height-default elementor-section-height-default exad-parallax-effect-no exad-background-color-change-no exad-glass-effect-no exad-sticky-section-no\" data-id=\"6df8db6\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;jet_parallax_layout_list&quot;:[]}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-d5081c5 exad-glass-effect-no exad-sticky-section-no\" data-id=\"d5081c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-392a9ea8 exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-heading\" data-id=\"392a9ea8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Latest school stories<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69d805ca exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-exad-post-grid\" data-id=\"69d805ca\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"exad-post-grid.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\r\n\r\n\t\t<div class=\"exad-post-grid\">\r\n\t\t\t<div class=\"exad-row-wrapper\">\r\n\t\t\t\t\r\n<article class=\"exad-post-grid-three exad-col  \">\r\n    <div class=\"exad-post-grid-container image-position-top exad-post-grid-equal-height-yes\">\r\n                    <figure class=\"exad-post-grid-thumbnail\">\r\n                <a href=\"https:\/\/owis.org\/sg\/blog\/primary-school\/pyp-exhibition-at-the-owis-digital-campus-celebrating-our-grade-5-students\/\">\r\n                    <img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"468\" src=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2026\/05\/Image-13-6-26-at-10.23-AM-768x468.png\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" \/>                <\/a>\r\n                \r\n                            <\/figure>\r\n        \t\t\r\n\t\t        <div class=\"exad-post-grid-body\">\r\n                            <ul class=\"exad-post-grid-category cat-posdefault\">\r\n                    <li><a href=\"https:\/\/owis.org\/sg\/category\/blog\/\">Blog<\/a><\/li> <li><a href=\"https:\/\/owis.org\/sg\/category\/school-stories\/culture-values\/\">Culture &amp; Values<\/a><\/li> <li><a href=\"https:\/\/owis.org\/sg\/category\/school-stories\/holistic-development-school-stories\/\">Holistic development<\/a><\/li> <li><a href=\"https:\/\/owis.org\/sg\/category\/blog\/primary-school\/\">Primary School<\/a><\/li> <li><a href=\"https:\/\/owis.org\/sg\/category\/school-stories\/primary-school-school-stories\/\">Primary School<\/a><\/li> <li><a href=\"https:\/\/owis.org\/sg\/category\/school-stories\/\">School Stories<\/a><\/li>                <\/ul>\r\n            \t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                    <h3>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                        <a href=\"https:\/\/owis.org\/sg\/blog\/primary-school\/pyp-exhibition-at-the-owis-digital-campus-celebrating-our-grade-5-students\/\" class=\"exad-post-grid-title\">PYP Exhibition at the OWIS Digital Campus &#8211; Celebrating our Grade 5 students<\/a>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n                    <\/h3>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n                                <div class=\"exad-post-grid-description\">\r\n                    On 14-15 May, the Quantum Theatre at the OWIS Digital Campus came alive with curiosity, innovation, and creativity &#8211; as the IB PYP Grade 5...                <\/div>\r\n                            <div class=\"exad-post-footer\"><a href=\"https:\/\/owis.org\/sg\/blog\/primary-school\/pyp-exhibition-at-the-owis-digital-campus-celebrating-our-grade-5-students\/\" target=\"_self\" class=\"read-more\">Read More<\/a><\/div>\r\n                                <ul class=\"exad-post-data show-avatar-no\">\r\n                                                <li class=\"exad-post-date\">\r\n                                <span>\r\n                                                                        <a href=\"https:\/\/owis.org\/sg\/blog\/primary-school\/pyp-exhibition-at-the-owis-digital-campus-celebrating-our-grade-5-students\/\" class=\"exad-post-grid-author-date\">June 13, 2026<\/a>\r\n                                <\/span>                          \r\n                            <\/li>\r\n                           \r\n                    <\/ul>\r\n                \r\n        <\/div>\r\n        \t\t\r\n\t\t\t\t\r\n    <\/div>\r\n<\/article>\r\n\r\n<article class=\"exad-post-grid-three exad-col  \">\r\n    <div class=\"exad-post-grid-container image-position-top exad-post-grid-equal-height-yes\">\r\n                    <figure class=\"exad-post-grid-thumbnail\">\r\n                <a href=\"https:\/\/owis.org\/sg\/blog\/one-world-many-journeys-owis-nanyang-ibdp-2026-2\/\">\r\n                    <img decoding=\"async\" width=\"768\" height=\"480\" src=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2026\/04\/Screenshot-2026-04-23-at-10.17.32-AM-1-768x48-1.jpeg\" class=\"attachment-medium_large size-medium_large wp-post-image\" alt=\"\" \/>                <\/a>\r\n                \r\n                            <\/figure>\r\n        \t\t\r\n\t\t        <div class=\"exad-post-grid-body\">\r\n                            <ul class=\"exad-post-grid-category cat-posdefault\">\r\n                    <li><a href=\"https:\/\/owis.org\/sg\/category\/blog\/\">Blog<\/a><\/li> <li><a href=\"https:\/\/owis.org\/sg\/category\/school-stories\/international-education-school-stories\/\">International Education<\/a><\/li> <li><a href=\"https:\/\/owis.org\/sg\/testimonial\/\">Testimonial<\/a><\/li>                <\/ul>\r\n            \t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                    <h3>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\r\n                        <a href=\"https:\/\/owis.org\/sg\/blog\/one-world-many-journeys-owis-nanyang-ibdp-2026-2\/\" class=\"exad-post-grid-title\">One World, Many Journeys Stories: Yungwon, IBDP 2026 Graduand<\/a>\r\n\t\t\t\t\r\n\t\t\t\t\t\t\t\t\t\r\n                    <\/h3>\r\n\t\t\t\t\t\r\n\t\t\t\t\t\t\t\t\r\n                                <div class=\"exad-post-grid-description\">\r\n                    Discover Yungwon\u2019s journey at OWIS Nanyang\u2014from learning English in Grade 5 to becoming a confident IBDP graduate shaped by friendship and growth.                <\/div>\r\n                            <div class=\"exad-post-footer\"><a href=\"https:\/\/owis.org\/sg\/blog\/one-world-many-journeys-owis-nanyang-ibdp-2026-2\/\" target=\"_self\" class=\"read-more\">Read More<\/a><\/div>\r\n                                <ul class=\"exad-post-data show-avatar-no\">\r\n                                                <li class=\"exad-post-date\">\r\n                                <span>\r\n                                                                        <a href=\"https:\/\/owis.org\/sg\/blog\/one-world-many-journeys-owis-nanyang-ibdp-2026-2\/\" class=\"exad-post-grid-author-date\">April 23, 2026<\/a>\r\n                                <\/span>                          \r\n                            <\/li>\r\n                           \r\n                    <\/ul>\r\n                \r\n        <\/div>\r\n        \t\t\r\n\t\t\t\t\r\n    <\/div>\r\n<\/article>\r\n    \r\n\t\t\t<\/div>\r\n\t\t\t<div class=\"exad-post-grid-load-btn\">\r\n\t\t\t\t\t\t\t<\/div>\r\n\t\t<\/div>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3be3e291 elementor-align-center exad-sticky-section-no exad-glass-effect-no elementor-widget elementor-widget-button\" data-id=\"3be3e291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">VIEW ALL STORIES<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Recently, our Cambridge IGCSE Grade 10 students performed an experiment in Business Studies on \u2018How do prices impact the tastes of consumers?\u2019 It was a form of experiential learning where they deeply understood how and what consumers think. Latest school stories School Stories Exploring Peranakan Heritage: A Cultural Odyssey with Grade 4 Embarking on a [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":18313,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[15,101],"tags":[],"class_list":["post-18308","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-school-stories","category-secondary-school-school-stories"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IGCSE students develop an understanding of consumer behaviour in Business Studies<\/title>\n<meta name=\"description\" content=\"Students in IGCSE Grade 10 at OWIS Nanyang conducted an experiment in Business Studies to analyse the relationship between prices and consumer tastes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IGCSE students develop an understanding of consumer behaviour in Business Studies\" \/>\n<meta property=\"og:description\" content=\"Students in IGCSE Grade 10 at OWIS Nanyang conducted an experiment in Business Studies to analyse the relationship between prices and consumer tastes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/\" \/>\n<meta property=\"og:site_name\" content=\"One World International School - Singapore\" \/>\n<meta property=\"article:published_time\" content=\"2022-12-05T02:47:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-05-15T06:30:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"500\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"OWIS Communications Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"OWIS Communications Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/\"},\"author\":{\"name\":\"OWIS Communications Team\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/#\\\/schema\\\/person\\\/1c5281fd5e58b4ae8c9e87b72aa84f95\"},\"headline\":\"IGCSE students develop an understanding of consumer behaviour in Business Studies\",\"datePublished\":\"2022-12-05T02:47:42+00:00\",\"dateModified\":\"2024-05-15T06:30:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/\"},\"wordCount\":123,\"image\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/owis.org\\\/sg\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg\",\"articleSection\":[\"School Stories\",\"Secondary School\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/\",\"url\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/\",\"name\":\"IGCSE students develop an understanding of consumer behaviour in Business Studies\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/owis.org\\\/sg\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg\",\"datePublished\":\"2022-12-05T02:47:42+00:00\",\"dateModified\":\"2024-05-15T06:30:57+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/#\\\/schema\\\/person\\\/1c5281fd5e58b4ae8c9e87b72aa84f95\"},\"description\":\"Students in IGCSE Grade 10 at OWIS Nanyang conducted an experiment in Business Studies to analyse the relationship between prices and consumer tastes.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/#primaryimage\",\"url\":\"https:\\\/\\\/owis.org\\\/sg\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg\",\"contentUrl\":\"https:\\\/\\\/owis.org\\\/sg\\\/wp-content\\\/uploads\\\/2023\\\/03\\\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg\",\"width\":500,\"height\":500},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/school-stories\\\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/owis.org\\\/sg\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"IGCSE students develop an understanding of consumer behaviour in Business Studies\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/#website\",\"url\":\"https:\\\/\\\/owis.org\\\/sg\\\/\",\"name\":\"One World International School - Singapore\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/owis.org\\\/sg\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/#\\\/schema\\\/person\\\/1c5281fd5e58b4ae8c9e87b72aa84f95\",\"name\":\"OWIS Communications Team\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/owis.org\\\/sg\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/OWIS_favicon-1.png\",\"url\":\"https:\\\/\\\/owis.org\\\/sg\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/OWIS_favicon-1.png\",\"contentUrl\":\"https:\\\/\\\/owis.org\\\/sg\\\/wp-content\\\/uploads\\\/2023\\\/05\\\/OWIS_favicon-1.png\",\"caption\":\"OWIS Communications Team\"},\"url\":\"#molongui-disabled-link\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"IGCSE students develop an understanding of consumer behaviour in Business Studies","description":"Students in IGCSE Grade 10 at OWIS Nanyang conducted an experiment in Business Studies to analyse the relationship between prices and consumer tastes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/","og_locale":"en_US","og_type":"article","og_title":"IGCSE students develop an understanding of consumer behaviour in Business Studies","og_description":"Students in IGCSE Grade 10 at OWIS Nanyang conducted an experiment in Business Studies to analyse the relationship between prices and consumer tastes.","og_url":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/","og_site_name":"One World International School - Singapore","article_published_time":"2022-12-05T02:47:42+00:00","article_modified_time":"2024-05-15T06:30:57+00:00","og_image":[{"width":500,"height":500,"url":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg","type":"image\/jpeg"}],"author":"OWIS Communications Team","twitter_card":"summary_large_image","twitter_misc":{"Written by":"OWIS Communications Team","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/#article","isPartOf":{"@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/"},"author":{"name":"OWIS Communications Team","@id":"https:\/\/owis.org\/sg\/#\/schema\/person\/1c5281fd5e58b4ae8c9e87b72aa84f95"},"headline":"IGCSE students develop an understanding of consumer behaviour in Business Studies","datePublished":"2022-12-05T02:47:42+00:00","dateModified":"2024-05-15T06:30:57+00:00","mainEntityOfPage":{"@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/"},"wordCount":123,"image":{"@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/#primaryimage"},"thumbnailUrl":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg","articleSection":["School Stories","Secondary School"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/","url":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/","name":"IGCSE students develop an understanding of consumer behaviour in Business Studies","isPartOf":{"@id":"https:\/\/owis.org\/sg\/#website"},"primaryImageOfPage":{"@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/#primaryimage"},"image":{"@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/#primaryimage"},"thumbnailUrl":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg","datePublished":"2022-12-05T02:47:42+00:00","dateModified":"2024-05-15T06:30:57+00:00","author":{"@id":"https:\/\/owis.org\/sg\/#\/schema\/person\/1c5281fd5e58b4ae8c9e87b72aa84f95"},"description":"Students in IGCSE Grade 10 at OWIS Nanyang conducted an experiment in Business Studies to analyse the relationship between prices and consumer tastes.","breadcrumb":{"@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/#primaryimage","url":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg","contentUrl":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/03\/6393e328511b086071aec942_OWIS-Nanyang-Secondary-Cambridge-IGCSE-Grade-10-Business-Studies-Lesson-1-p-500.jpeg","width":500,"height":500},{"@type":"BreadcrumbList","@id":"https:\/\/owis.org\/sg\/school-stories\/igcse-students-develop-an-understanding-of-consumer-behaviour-in-business-studies\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/owis.org\/sg\/"},{"@type":"ListItem","position":2,"name":"IGCSE students develop an understanding of consumer behaviour in Business Studies"}]},{"@type":"WebSite","@id":"https:\/\/owis.org\/sg\/#website","url":"https:\/\/owis.org\/sg\/","name":"One World International School - Singapore","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/owis.org\/sg\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/owis.org\/sg\/#\/schema\/person\/1c5281fd5e58b4ae8c9e87b72aa84f95","name":"OWIS Communications Team","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/05\/OWIS_favicon-1.png","url":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/05\/OWIS_favicon-1.png","contentUrl":"https:\/\/owis.org\/sg\/wp-content\/uploads\/2023\/05\/OWIS_favicon-1.png","caption":"OWIS Communications Team"},"url":"#molongui-disabled-link"}]}},"_links":{"self":[{"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/posts\/18308","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/comments?post=18308"}],"version-history":[{"count":0,"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/posts\/18308\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/media\/18313"}],"wp:attachment":[{"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/media?parent=18308"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/categories?post=18308"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/owis.org\/sg\/wp-json\/wp\/v2\/tags?post=18308"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}