Admissions Manager

Functional

Student Admissions and Administration

• Execute sales goals for the campus and forecast annual, quarterly, and monthly student enrolment goals along with the Admissions Team.
• Develop admissions strategies through information analysis and recommendations; establish functional objectives in line with organisational objectives.
• Ensure student enrolment in the school – constantly strive to learn and adopt relevant best practices to improve parent engagement and experience so that the school’s enrolment goals are achieved.
• Meet the monthly admission target by managing end-to-end sales strategy in accordance with the budgeted numbers.
• Ensure all relevant details are updated on the CRM for reference and review.
• Plan regular training and knowledge enhancement sessions for the team on the use of various sales tools and counselling techniques.
• Motivate, inspire, train and support the team for achieving the predetermined targets of student admissions.
• Facilitate new parents with admissions process
• Design, develop and constantly improve the customer interfaces related to the admissions procedure, practice, counselling techniques and service standards.
• Facilitate student admissions and student visas, and ensure compliance with policies, rules and regulations in compliance with Ministry of Education and academic progression requirements.
• Maintain and update new, existing and graduating student database, progression pathways and alumni database whilst liaising with internal processing staff.
• Develop and monitor statistical reports to enhance recruitment strategies, yield management, forecasting and operational efficiency.
• Working directly with internal stakeholders to drive new enrolments through different channels for our international school.
• Liaison with the Principal to monitor and control student withdrawals.

Sales

• Plan and implement sales strategies to agreed budgets, admissions targets.
• Responsible for B2B interactions with organisations such as chambers of commerce, associations, corporates and strategic partnerships.
• Develop ideas on increasing enrolment numbers.
• Conduct market research, competitor surveys and customer surveys.
• Be aware of market trends and reports shifts in marketplace to Management.
• Identify new channels to reach target audience.
• Attend corporate visits and present to the management on new market development.

Event Management

• Assist in organising various school activities and programmes, including orientation, parent-and-teacher events, open house, extra-curricular activities, school and public fair.
• Represent OWIS in various open house events, seminars, conferences, workshops etc. and build a network in the education space.

People Interaction

• Attend to walk-ins, phone calls and emails admission enquiries professionally.
• Establish good relationships with new parents and potential parents.

Others

• Formulate monthly admission targets.
• Project quarterly admissions accurately.
• Strong knowledge of the education industry (preferably International School) and capability to build a robust sales strategy.
• High stakeholder management skills.
• Able to multitask in a fast-paced environment & able to prioritise responsibilities.
• Must be able to make a high level of influence, and have the ability to manage change.
• Technology savvy.