Content Writer

Job Description

Responsible for all content initiatives, both internal and external, across multiple platforms and formats to drive engagements, retention and positive customer behaviour.

Key Responsibilities

• Content writing for blogs, articles, yearbooks, press releases, emails, magazines and newsletters
• Actively manage and promote our website and blog
• Pitch articles to relevant third party platforms and manage sponsored content pipeline
• Edit content produced by other members of the team
• Copywriting for advertisements, script-writing for videos and podcasts, interviews with stakeholders
• Writing marketing material for eBooks, brochures, etc.
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas.
• Create content marketing campaigns to drive leads and subscribers use SEO best practices to generate traffic to our site
• Research SEO trends and content marketing upgrades
• Keep track of all statistics related to content SEO on Google Analytics etc.
• Dealing with academics and external vendors for content-related material, including articles, photos, videos, layout design and content calendars

Job Requirements

• 2+ years of experience in content writing and editing
• Hands-on experience with Canva/Photoshop
• Knowledge of Hubspot (certification would be a plus)
• Strong command of the English language and UK spelling and grammar conventions
• Knowledge of basic photo and video editing tools
• Organised, punctual, detail-oriented, self-motivated, originality and ability to think out-of-the-box